DAISO has announced the Australian launch of its home and lifestyle retail concept Standard Products by DAISO at Westfield Parramatta.
Daiso offers well-designed home products that strike a balance between functionality, adorability, locally sourced in Japan, eco-friendliness, and minimalist aesthetics.
Standard Products’ first store was introduced in Shibuya Mark City in Tokyo in March 2021 and today boasts more than 150 stores in three countries – Japan, Singapore and Taiwan, with Australia becoming the fourth country to welcome the brand. Standard Products is gaining popularity and recognised for its affordable and well-designed home products.
The first Australian store will open on Thursday December 12, 2024, within the recently renovated DAISO store on the third floor of Westfield Parramatta. This two-brand complex store model is the first of its kind for DAISO Australia and marks an expansion chapter for the brand.
Based on the concept of “a little bit better is always really nice”, Standard Products offers everyday goods that value minimalistic and sophisticated designs. The range features home goods, tableware, kitchen, bath, organisation, cleaning supplies, stationery, Japan-made wares, travel essentials, garden, and camping goods.
All the approximately 2,000 products are original, characterised by unifying textures across categories, neutral colours, clean design, and simple materials such as wood, glass, and stainless steel.
Standard Products has received multiple Good Design Awards, an award operated by the Japan Institute of Design Promotion that recognises consumer user experience, ingenuity, and sustainability.
President and CEO, Seijo Yano, said this concept was developed in response to changes in customer needs a desire to extend the lifespan of product quality.
“In order to enrich the lives of people around the world, we continue to seek prices and quality that impress our customers. We’re increasing customer satisfaction and maintaining our position at the forefront of the market by selling well-made products at adorable prices,” Mr Yano said.
